Lance Bachmann — founder of LB Capital and host of the Build It To Sell It podcast — endorses Marko Sipila and the HVAC Quote lead-gen system...
Winter is the season most coating contractors lose money — but it doesn't have to be. In this CoatingLaunch masterclass I break down exactly how to winter-proof your concrete coating business, keep...
I sat down on CoatingLaunch to deliver the complete concrete coating marketing playbook for 2025 — the channel mix, the creative formula, the sales handoff, and the operational systems that separate...
Chuck Thokey — one of the top-rated sales trainers in home services — joined me on the Fencing Success Podcast to break down exactly how fence contractors can close more jobs at higher prices, without...
Local Services Ads are the fastest-converting lead source available to fence contractors in 2026 — and most of you aren't running them. In this Fencing Launch masterclass I break down exactly how to...
Mark Olsen of SWI Fencing joined me on the Fencing Success Podcast to tell the unfiltered story of how he took the company from bankruptcy to $10 million in annual revenue — the operational changes...
In this Fencing Launch masterclass I break down the exact sales system fence contractors need to cross seven figures — the lead-to-appointment-to-close pipeline, the conversion math, and the playbook...
Renae Luketic, a certified EOS Implementer, joined me on the Fencing Success Podcast to break down how the Entrepreneurial Operating System fixes the operational chaos that keeps fence contractors...
Brian Frederiksen joined me on the Fencing Success Podcast to break down why The Fence Show in September is the most important event of the year for fence contractors, what to expect, and how to...
I sat down with Yogin Patel on the Breaking It Down podcast to walk through how I scaled a home service client from $600,000 to $2,000,000 in annual revenue at age 19 — the systems, the marketing, and...
In this masterclass from the Fencing Success Podcast, I break down the real bottlenecks that keep fence contractors stuck between $1M and $2M — focus, lead quality, channel mix, and the planning gap...
Joe Crisara — America's Service Sales Coach — joined me on the Fencing Success Podcast to break down how fence contractors build a real sales team, why the emotional connection with the customer...
Tanner Mullen, founder of DripJobs, joined me on the Fencing Success Podcast to share the story behind the CRM built specifically for home service contractors — and why most fence and deck operators...
Brandon Vaughn joined me on the Fencing Success Podcast to break down how home service operators can finally hire the right people. We cover the teeter-totter principle, building a hiring funnel like...
I sat down with Dennis Yu on the Fencing Success Podcast for a 42-minute deep dive on how fence and deck contractors actually rank on Google in 2026 — the location service pages that win cheap...
I sat down with Dan Leibrandt for a candid 48-minute conversation about going from college side hustle to a seven-figure agency exit at 23, why I copy operators two levels above me, how I use ChatGPT...
Most HVAC companies have no idea what their competitors are spending on ads, what creative they are running, or which offers are generating the most leads in their market. The Facebook Ad Library...
Dennis Yu and Marko Sipila sat down to explain how marketing agencies can double their HVAC clients’ lead volume using instant quoting technology. The conversation covers why traditional lead...
KC Home Services came to HVACQuote.ai looking for a way to convert more of their website traffic into booked appointments. Their existing marketing was generating clicks, but the standard...
Marko Sipila’s Professional Network Marko has built relationships with some of the most respected names in digital marketing, home services, and entrepreneurship. These connections are not just...
The Facebook Ads Problem Every HVAC Company Faces If you run Facebook ads for your HVAC company, you already know the frustration. You spend hundreds or thousands of dollars driving traffic to your...
The Pricing Problem in the HVAC Industry Most HVAC company websites make the same critical mistake: they hide their prices. Homeowners land on your site looking for one thing — how much a new AC unit...
In 2024, I sat on the marketing panel at the Concrete Growth Summit. The topic was “AI, Digital Ads, and What Is Actually Working for Contractors Right Now.” The room was full of concrete...
When I launched HVAC Quote, I had zero marketing budget for customer acquisition. No paid ads. No cold email campaigns. No outbound sales team. Just me, a phone, and a strategy I had learned from...
In March 2022, I merged my marketing agency Intricate Digital into a new company called ServiceLegend. I came on as CMO and co-founder. The company was carrying roughly $50,000 in credit card debt...
I built HVAC Quote because I kept seeing the same problem across every HVAC company I worked with. Their websites looked fine. Professional design. Service pages. A phone number in the header. Maybe a...
Why I Joined Lance Bachmann on Exit Rich As a 23-year-old founder of CoatingLaunch and HVACQuote.ai, I’m obsessed with building smarter systems that scale service businesses. When Lance invited...
I didn’t start as a marketing guy. I started with concrete—literally. Like most people who get into home services, I learned by doing. I ran a concrete coating company myself, figured out how to sell...
The 7-Figure Sales System for Concrete Coating Businesses Getting leads is only half the battle. The concrete coating companies that break through to seven figures and beyond are not just good at...
How to Generate Unlimited Leads for Your Concrete Coating Business If you run a concrete coating business—epoxy floors, polyaspartic coatings, decorative concrete—you already know that getting leads...
How to Grow a $1M Fence Business: 8 Steps for Scaling in 2024 The fencing industry is one of the most underrated opportunities in home services. Low barrier to entry, strong margins, recurring demand...
Future Leaders of Business: Lessons from the B Bright Podcast with Tyler Carlisle What does it take to go from a first-time entrepreneur with a single client to running multiple businesses in the home...
The Dollar a Day Strategy: How Contractors Can Advertise Like Nike on a Small Business Budget What if you could advertise with the same strategy that Nike, the Golden State Warriors, and other...
The Great HVAC Sales Debate: Online Quotes vs. In-Person Estimates Every HVAC contractor eventually faces the same question: should we give customers pricing online, or should we keep things...
Navigating the Three Levels of Scale: My Journey Through ServiceLegend Every entrepreneur has a chapter in their story that shaped everything that came after. For me, that chapter was ServiceLegend—my...
Watch the original video The Marketing Lie That Is Costing Home Service Businesses Everything There is a lie circulating in the home services industry that has bankrupted more contractors than any...
Why Most Business Owners Get Burned by Their Marketing Agency If you run a home service business—HVAC, concrete coatings, fencing, plumbing—there is a good chance you have been disappointed by a...