Digital marketing strategies, Facebook ads, SEO, and online advertising tips for contractors.
On August 18, 2026, Dennis Yu named me in Damon Burton’s Optimize Live mastermind, hosted with SEO National. That is not a new identity. It is a public timestamp on work I already do in the open: HVAC quoting software, coatings marketing, and the messy middle between a conference floor and a contractor’s phone. The […]
Named at Damon Burton’s Optimize Live Read More »
How to Generate Unlimited Leads for Your Concrete Coating Business If you run a concrete coating business—epoxy floors, polyaspartic coatings, decorative concrete—you already know that getting leads is the lifeblood of your operation. No leads means no estimates. No estimates means no jobs. And no jobs means no revenue, no matter how good your work
How to Get Unlimited Leads in Your Concrete Coating Business Read More »
The Dollar a Day Strategy: How Contractors Can Advertise Like Nike on a Small Business Budget What if you could advertise with the same strategy that Nike, the Golden State Warriors, and other billion-dollar brands use—but spend just one dollar per day? That is exactly what the Dollar a Day strategy delivers, and it is
Dollar a Day for Contractors W/ Dennis Yu & Marko S. Sipilä Read More »
Watch the original video The Marketing Lie That Is Costing Home Service Businesses Everything There is a lie circulating in the home services industry that has bankrupted more contractors than any recession, supply chain crisis, or labor shortage. It is the belief that you can spend your way to growth with marketing alone—that if you
Marketing Lie That’s Bankrupting Businesses – The Hack To Success Read More »
Why Most Business Owners Get Burned by Their Marketing Agency If you run a home service business—HVAC, concrete coatings, fencing, plumbing—there is a good chance you have been disappointed by a marketing agency at least once. Maybe they promised leads that never came. Maybe you saw impressive-looking reports full of impressions and clicks that never
Hold Your Marketing Agency Accountable: 5 Steps to Protect Your Budget Read More »