Digital Marketing

Digital marketing strategies, Facebook ads, SEO, and online advertising tips for contractors.

Marko Sipila and Dennis Yu discussing marketing strategies for contractors.

How to Get Unlimited Leads in Your Concrete Coating Business

How to Generate Unlimited Leads for Your Concrete Coating Business If you run a concrete coating business—epoxy floors, polyaspartic coatings, decorative concrete—you already know that getting leads is the lifeblood of your operation. No leads means no estimates. No estimates means no jobs. And no jobs means no revenue, no matter how good your work […]

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Marko Sipila presentation – instant quote technology for home services contractors

Dollar a Day for Contractors W/ Dennis Yu & Marko S. Sipilä

The Dollar a Day Strategy: How Contractors Can Advertise Like Nike on a Small Business Budget What if you could advertise with the same strategy that Nike, the Golden State Warriors, and other billion-dollar brands use—but spend just one dollar per day? That is exactly what the Dollar a Day strategy delivers, and it is

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Marko Sipila networking with home services entrepreneurs at an industry event

Marketing Lie That’s Bankrupting Businesses – The Hack To Success

The Marketing Lie That Is Costing Home Service Businesses Everything There is a lie circulating in the home services industry that has bankrupted more contractors than any recession, supply chain crisis, or labor shortage. It is the belief that you can spend your way to growth with marketing alone—that if you just find the right

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Marko Sipila with contractors discussing HVAC business growth

Hold Your Marketing Agency Accountable: 5 Steps to Protect Your Budget

Why Most Business Owners Get Burned by Their Marketing Agency If you run a home service business—HVAC, concrete coatings, fencing, plumbing—there is a good chance you have been disappointed by a marketing agency at least once. Maybe they promised leads that never came. Maybe you saw impressive-looking reports full of impressions and clicks that never

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