When I launched HVAC Quote, I had zero marketing budget for customer acquisition. No paid ads. No cold email campaigns. No outbound sales team. Just me, a phone, and a strategy I had learned from Dennis Yu at BlitzMetrics — make content about other people, and let them do the distribution for you. Twelve months […]
How I Grew a SaaS to 300 Customers Without Spending on Paid Acquisition Read More »
In March 2022, I merged my marketing agency Intricate Digital into a new company called ServiceLegend. I came on as CMO and co-founder. The company was carrying roughly $50,000 in credit card debt. Two years later, we had grown monthly recurring revenue to over $320,000. The Journey -$50K Starting Point ⟶ $320K Monthly Revenue ⟶
How I Took a Home Service Business From $50K in Debt to $320K Monthly Revenue Read More »
I built HVAC Quote because I kept seeing the same problem across every HVAC company I worked with. Their websites looked fine. Professional design. Service pages. A phone number in the header. Maybe a contact form. And they were losing 97% of every visitor who landed on the site. Not because the website was broken.
Why HVAC Companies Lose 97% of Website Visitors (And How to Fix It) Read More »
Why I Joined Lance Bachmann on Exit Rich As a 23-year-old founder of CoatingLaunch and HVACQuote.ai, I’m obsessed with building smarter systems that scale service businesses. When Lance invited me onto his Exit Rich podcast, I knew it was a chance to unpack what’s actually working (and what isn’t) for contractors who want to explode
My Exit Rich Chat with Lance Bachmann: Building & Scaling at 23 Read More »
I didn’t start as a marketing guy. I started with concrete—literally. Like most people who get into home services, I learned by doing. I ran a concrete coating company myself, figured out how to sell jobs, and saw what worked and what didn’t. There weren’t marketing playbooks that spoke the language of real installers, so
Marko Sipilä: From the Floor Up Read More »
The 7-Figure Sales System for Concrete Coating Businesses Getting leads is only half the battle. The concrete coating companies that break through to seven figures and beyond are not just good at marketing—they have a sales system that consistently converts estimates into signed contracts. A system that works whether you are on the job site,
7-Figure Sales System to Grow Your Coating Business Read More »
How to Generate Unlimited Leads for Your Concrete Coating Business If you run a concrete coating business—epoxy floors, polyaspartic coatings, decorative concrete—you already know that getting leads is the lifeblood of your operation. No leads means no estimates. No estimates means no jobs. And no jobs means no revenue, no matter how good your work
How to Get Unlimited Leads in Your Concrete Coating Business Read More »
How to Grow a $1M Fence Business: 8 Steps for Scaling in 2024 The fencing industry is one of the most underrated opportunities in home services. Low barrier to entry, strong margins, recurring demand from new construction and replacements, and a customer base that is growing as homeownership rates recover. But getting from startup to
How to Grow a $1M Fence Business w/ Marko Sipila & Zane Laulainen Read More »
Future Leaders of Business: Lessons from the B Bright Podcast with Tyler Carlisle What does it take to go from a first-time entrepreneur with a single client to running multiple businesses in the home services space? In this episode of the B Bright Podcast, Tyler Carlisle and I sit down for an honest conversation about
The Dollar a Day Strategy: How Contractors Can Advertise Like Nike on a Small Business Budget What if you could advertise with the same strategy that Nike, the Golden State Warriors, and other billion-dollar brands use—but spend just one dollar per day? That is exactly what the Dollar a Day strategy delivers, and it is
Dollar a Day for Contractors W/ Dennis Yu & Marko S. Sipilä Read More »