Topic wheel + money tree
The wheel is what Marko Sipila talks about. The money tree is which pages on markosipila.com collect that talk into money. Every chip is a link.
Greatest hits — topics
These three already earn attention for Marko Sipila. The rest of the wheel is the library. How we pick hits.
1Hit
Who is Marko Sipila?
The identity article. Searchers who type his name should land here, not on a fence-show recap.
2HitLance Bachmann endorsement
Named third-party proof. That outranks a how-to we published the same week as ten other fence posts.
3HitClient $600K to $2M
A specific operator result with a named client. Case study beats a playbook roundup.
Center is the offer: Fence Marketing. Middle ring is the methods. Outer ring is every topic — each chip opens its own page, and each page is a leaf on the money tree.
Every chip is a real URL. The wheel is the map; the pages are the work.