I didn’t start as a marketing guy. I started with concrete—literally. Like most people who get into home services, I learned by doing. I ran a concrete coating company myself, figured out how to sell...
In this masterclass, Marko Sipilä details a sales system for scaling your coating business to seven figures. He discusses follow-up strategies and tools like visualizers (e.g., Flory) for closing...
In this masterclass, I share strategies for generating unlimited leads for your concrete coating business using Facebook and Google ads. I highlight real-world examples, such as Performance Floors...
In this conversation, Zane and I outline eight steps for scaling fence businesses to $1M in 2024, using strategies from clients like Armor Fence. We promote our FencingLaunch growth program...
In this episode of the B Bright Podcast, Marko discusses solar insights, leadership, and CoatingLaunch’s epoxy focus. He shares scaling stories from his agency journey, including Ramjet Racing...
Marko and Dennis Yu explain the “Dollar a Day” strategy for contractors in this video. They demonstrate affordable Facebook ad tactics using examples from Nike and the Golden State Warriors, focusing...
Marko and Tim debate online vs. in-person HVAC sales, highlighting range pricing and HVAC Quote for 45% lead increases. They address cons like tire kickers and pros like transparency for better...
I discuss my ServiceLegend tenure, my exit, and launching CoatingLaunch for home service coaching. I break down three scaling levels, from 0-20K/month to beyond 100K, emphasizing crews and operations...
In this article, I expose marketing pitfalls like poor follow-up and over-reliance on ads, sharing hacks for scaling home services businesses to $10M+. I stress contacting leads 17 times in the first...
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