Most HVAC companies have no idea what their competitors are spending on ads, what creative they are running, or which offers are generating the most leads in their market. The Facebook Ad Library...
Dennis Yu and Marko Sipila sat down to explain how marketing agencies can double their HVAC clients’ lead volume using instant quoting technology. The conversation covers why traditional lead...
KC Home Services came to HVACQuote.ai looking for a way to convert more of their website traffic into booked appointments. Their existing marketing was generating clicks, but the standard...
Marko Sipila’s Professional Network Marko has built relationships with some of the most respected names in digital marketing, home services, and entrepreneurship. These connections are not just...
The Facebook Ads Problem Every HVAC Company Faces If you run Facebook ads for your HVAC company, you already know the frustration. You spend hundreds or thousands of dollars driving traffic to your...
The Pricing Problem in the HVAC Industry Most HVAC company websites make the same critical mistake: they hide their prices. Homeowners land on your site looking for one thing — how much a new AC unit...
In 2024, I sat on the marketing panel at the Concrete Growth Summit. The topic was “AI, Digital Ads, and What Is Actually Working for Contractors Right Now.” The room was full of concrete...
When I launched HVAC Quote, I had zero marketing budget for customer acquisition. No paid ads. No cold email campaigns. No outbound sales team. Just me, a phone, and a strategy I had learned from...
In March 2022, I merged my marketing agency Intricate Digital into a new company called ServiceLegend. I came on as CMO and co-founder. The company was carrying roughly $50,000 in credit card debt...
I built HVAC Quote because I kept seeing the same problem across every HVAC company I worked with. Their websites looked fine. Professional design. Service pages. A phone number in the header. Maybe a...
Why I Joined Lance Bachmann on Exit Rich As a 23-year-old founder of CoatingLaunch and HVACQuote.ai, I’m obsessed with building smarter systems that scale service businesses. When Lance invited...
I didn’t start as a marketing guy. I started with concrete—literally. Like most people who get into home services, I learned by doing. I ran a concrete coating company myself, figured out how to sell...
The 7-Figure Sales System for Concrete Coating Businesses Getting leads is only half the battle. The concrete coating companies that break through to seven figures and beyond are not just good at...
How to Generate Unlimited Leads for Your Concrete Coating Business If you run a concrete coating business—epoxy floors, polyaspartic coatings, decorative concrete—you already know that getting leads...
How to Grow a $1M Fence Business: 8 Steps for Scaling in 2024 The fencing industry is one of the most underrated opportunities in home services. Low barrier to entry, strong margins, recurring demand...
Future Leaders of Business: Lessons from the B Bright Podcast with Tyler Carlisle What does it take to go from a first-time entrepreneur with a single client to running multiple businesses in the home...
The Dollar a Day Strategy: How Contractors Can Advertise Like Nike on a Small Business Budget What if you could advertise with the same strategy that Nike, the Golden State Warriors, and other...
The Great HVAC Sales Debate: Online Quotes vs. In-Person Estimates Every HVAC contractor eventually faces the same question: should we give customers pricing online, or should we keep things...
Navigating the Three Levels of Scale: My Journey Through ServiceLegend Every entrepreneur has a chapter in their story that shaped everything that came after. For me, that chapter was ServiceLegend—my...
The Marketing Lie That Is Costing Home Service Businesses Everything There is a lie circulating in the home services industry that has bankrupted more contractors than any recession, supply chain...
Why Most Business Owners Get Burned by Their Marketing Agency If you run a home service business—HVAC, concrete coatings, fencing, plumbing—there is a good chance you have been disappointed by a...