Hold Your Marketing Agency Accountable: 5 Steps to Protect Your Budget

Marko Sipila speaking at a summit about holding marketing agencies accountable and protecting budgets

In this post, Dennis and I outline five steps for business owners to ensure their marketing agencies are held accountable, using real-world examples from clients like the Golden State Warriors. We emphasize metrics, proof of work, and renegotiating contracts to avoid vanity metrics and protect your budget.

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