Marko Sipila

I didn’t start as a marketing guy. I started with concrete—literally. Like most people who get into home services, I learned by doing. I ran a concrete coating company myself, figured out how to sell jobs, and saw what worked and what didn’t. There weren’t marketing playbooks that spoke the language of real installers, so […]

In this masterclass, Marko Sipilä details a sales system for scaling your coating business to seven figures. He discusses follow-up strategies and tools like visualizers (e.g., Flory) for closing deals, featuring Lawrence from Performance Floors who has implemented the system across multiple locations. Watch the embedded video above to learn Marko’s 7-figure sales techniques.

In this masterclass, I share strategies for generating unlimited leads for your concrete coating business using Facebook and Google ads. I highlight real-world examples, such as Performance Floors, which scaled to 4-5 crews by implementing these marketing tactics. The video above (embedded from YouTube) shows me explaining these lead generation methods in detail.

In this conversation, Zane and I outline eight steps for scaling fence businesses to $1M in 2024, using strategies from clients like Armor Fence. We promote our FencingLaunch growth program.

In this episode of the B Bright Podcast, Marko discusses solar insights, leadership, and CoatingLaunch’s epoxy focus. He shares scaling stories from his agency journey, including Ramjet Racing as his first client. In this episode of the B Bright Podcast, Marko discusses solar insights, leadership, and CoatingLaunch’s epoxy focus. He shares scaling stories from his

Marko and Dennis Yu explain the “Dollar a Day” strategy for contractors in this video. They demonstrate affordable Facebook ad tactics using examples from Nike and the Golden State Warriors, focusing on streamlining operations and maximizing profits through targeted boosting.

Marko and Tim debate online vs. in-person HVAC sales, highlighting range pricing and HVAC Quote for 45% lead increases. They address cons like tire kickers and pros like transparency for better conversions.

I discuss my ServiceLegend tenure, my exit, and launching CoatingLaunch for home service coaching. I break down three scaling levels, from 0-20K/month to beyond 100K, emphasizing crews and operations.

In this article, I expose marketing pitfalls like poor follow-up and over-reliance on ads, sharing hacks for scaling home services businesses to $10M+. I stress contacting leads 17 times in the first week and investing 10% of revenue in marketing.

In this post, Dennis and I outline five steps for business owners to ensure their marketing agencies are held accountable, using real-world examples from clients like the Golden State Warriors. We emphasize metrics, proof of work, and renegotiating contracts to avoid vanity metrics and protect your budget.